{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The biggest jump-scare the movie business has experienced in 2025? The resurgence of horror as a leading genre at the UK film market.
As a style, it has remarkably surpassed previous years with a 22% year-on-year increase for the UK and Irish box office: £83,766,086 in 2025, compared with £68 million the previous year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” says a film industry analyst.
The major successes of the year – Weapons (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54m) – have all stayed in the cinemas and in the audience's minds.
Even though much of the industry commentary centers on the singular brilliance of certain directors, their achievements suggest something evolving between viewers and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” says a content buying lead.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But apart from aesthetic quality, the steady demand of frightening features this year implies they are giving cinemagoers something that’s greatly desired: therapeutic relief.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” observes a genre expert.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” explains a respected writer of horror film history.
In the context of a global headlines featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits strike a unique chord with audiences.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” states an performer from a recent horror hit.
“This symbolizes the way modern economies can exhaust human spirit.”
Historically, public discord has always impacted scary movies.
Experts reference the rise of European artistic movements after the the Great War and the unstable environment of the early Weimar Republic, with films such as The Cabinet of Dr Caligari and Nosferatu: A Symphony of Horror.
This was followed by the economic crisis of the 30s and classic monster movies.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” notes a historian.
“So it reflects a lot of anxieties around immigration.”
The phantom of migration shaped the newly launched supernatural tale a recent film title.
Its writer-director clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Perhaps, the modern period of celebrated, politically engaged fright cinema began with a clever critique released a year after a polarizing administration.
It introduced a new wave of innovative filmmakers, including a range of talented artists.
“That period was incredibly stimulating,” comments a director whose film about a violent prenatal entity was one of the period's key works.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
This creator, now penning a fresh horror script, notes: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a revival of the genre’s less celebrated output.
Earlier this year, a independent theater opened in a major city, showing obscure movies such as a quirky horror title, a classic adaptation and the late-80s version of the expressionist icon.
The re-appreciation of this “raw and chaotic” genre is, according to the cinema founder, a straightforward answer to the algorithmic content produced at the cinemas.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Fright flicks continue to upset the establishment.
“These movies uniquely blend vintage vibes with contemporary relevance,” notes an authority.
Besides the revival of the mad scientist trope – with two adaptations of a classic novel upcoming – he forecasts we will see fright features in the near future addressing our present fears: about tech supremacy in the near future and “supernatural elements in political spheres”.
Meanwhile, “Jesus horror” a forthcoming title – which depicts the events of holy family challenges after the nativity, and features celebrated stars as the divine couple – is planned for launch later this year, and will definitely create waves through the faith-based groups in the US.</